Blog  - Stop surfing, start fishing

Stop surfing, start fishing

Stop surfing on the heads of the crowd. One-way communication is completely over. No more crowdsurfing, but crowdsourcing! I read the book by Jeff Howe last summer, but now more than ever regarding the economic turmoil, big time (Flemish) media start seeing their consumers as their partners...

Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

Let us put some speed in the media system! The Pascal Decroos Fund wants to open the debat on Mediakritiek.be to look at how new businessmodels, such as crowdsourcing can be introduced in media.

JEFF HOWE
contributing editor at Wired and author of "Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business"
€ 13,95

Order the book here and save up to 5 percent!
If you are a member of the Pascal Decroos Fund , you even save up to 15 percent!